Apple Music – A Failure At the Outset

 “APPLE BETS BIG THAT YOU’LL
START PAYING TO STREAM MUSIC”

So proclaimed last night’s headline on NPR Music.  But most music consumers know full-well that this is a losing wager on the part of Apple.
Apple Music will be the latest in a line of failures from the media giant.  They’re coming into the streaming service market far too late in the game. The world has had 100% free music for over a decade and Apple’s branded service is too little, too late to matter.
 
Certainly, it will appeal to a specific niche audience – Apple fans with no active interest in music, who will use the service on their iPhones much in the way transistor radios were used in past… but with an even smaller base of popular song.
 
A hundred years of great music – works by the world’s greatest conductors and orchestras, big band, classical, and opera, legends of jazz, funk, rare groove, and 20th century avant-garde… works which defied and defined the musical philosophies of their era – none of these will have a place in Apple’s expensive, shiny box.
 
This will be Beats Music all over again. (And we all saw how well that worked out.) Poster-boy flavor-of-the-week artists can have their contracts of exclusivity with Apple Music. The rest of the world will barely notice when the service closes in the year ahead.
 

And for the millions in the middle – the casual music consumers of the world – Colin Barrett (interviewed in the NPR article) has already spoken for them. 55 million listeners have free accounts with Spotify, and the rest are happy with the similarly free services offered by YouTube or any of the dozen other available services.

All of this while the world’s more discerning listeners will continue on as they always have, whether crate digging or file sharing to uncover rare and elusive sounds not available from any of the commercial markets.

Apple, you had a good run. It’s time to hang it up.
Published in: on June 30, 2015 at 8:40 pm  Leave a Comment  
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